Beyond Marketing: How We Position Your Property to Sell

The real estate market does not shift overnight. It changes gradually—one new listing, one price reduction, and one buyer decision at a time. Eventually, the change becomes impossible to ignore. In many areas today, more properties are competing for fewer buyers. That does not mean you should give your property away. It means that pricing, presentation, timing, and ongoing strategy matter more than ever.

Marketing creates exposure. Thoughtful positioning creates the opportunity to sell. When you list with us, our work does not end when your property enters the MLS. We continually study how buyers are responding, what competing properties are doing, and whether your home is positioned to become the buyer’s best choice.
We Begin by Understanding Your Why. Every seller has a different reason for selling. You may be preparing for retirement, moving closer to family, purchasing another home, simplifying your ...

There’s a great deal of conversation surrounding Florida real estate right now—and if you’re watching the Florida Keys market, here’s what you should know:
 
Opportunity exists for both buyers and sellers, but the right strategy makes all the difference.
Nearly 90% of recent Monroe County sales closed below the asking price.
 
If you’re buying, don’t hesitate to make an offer. There may be room to negotiate the price, terms, or both. A thoughtful offer can begin a productive conversation.
 
If you’re selling, pricing should be viewed as a strategy—not simply a number. Today’s buyers are informed and selective, and the way your property is positioned can shape the entire outcome.
 
Every property and situation is unique. Knowing where you have leverage—and how to use it effectively—is essential.  Below is the Video of the Property of the Week, Click on the Photo 
 

And whe ...

Based on the January–May 2026 Florida Keys market report, Keys-wide sales are up 14%, dollar volume is up 23.8%, average sale price is up 8.6%, inventory is down 7.7%, and months of inventory improved from 12.3 months in 2025 to 10.0 months in 2026. The market is active, but buyers are more selective, and pricing remains a key consideration.
How Is the Florida Keys Real Estate Market?
One of the most common questions I hear from both buyers and sellers is:
“How is the market?”
The honest answer is: the Florida Keys market is active, but it is not the same market we experienced during the frenzy years. Buyers are still purchasing, sellers are still closing, and waterfront properties are still moving — but today’s market requires better strategy, stronger pricing, and clearer expectations.
From January through May 2026, the Florida Keys market showed positive movement compared to the same period in 2025. Keys-wide sales increased by 14%, dollar volume i; ...

Homes Don’t Sell by Chance. They Sell by Strategy.
In today’s real estate market, buyers and sellers are moving differently than they did even a few years ago. Buyers are searching online first, comparing homes quickly, watching every detail, and making emotional decisions before they ever walk through the front door. Sellers, in turn, need more than basic exposure. They need strategy, storytelling, pricing intelligence, skilled negotiation, and a clear plan designed to attract the right buyer at the right time.
That is where experienced, modern real estate representation matters.
 
 
With 29 years of real estate experience, I understand that buying or selling a home is not just a transaction. It is one of the most important financial decisions a person can make. Every detail matters — from pricing and presentation to contract terms, inspections, timelines, negotiations, disclosures, financing, appraisals, and closing. My role is to oversee those deta ...

Price Reduced: Waterfront Living in Key Colony Beach
Make an appointment to see this Property Virtually or in Person 305-395-0814
Has anyone shown you what your home's true value looks like in today’s market?
Coldwell Banker Schmitt is pleased to present a newly reduced opportunity at 180 9th Street, Key Colony Beach, FL 33051.
Offered now at $1,211,000, this waterfront residence captures the lifestyle so many buyers come to the Florida Keys to find: boating, relaxation, community, and easy access to open water.
Key Colony Beach has a special way of making life feel slower, softer, and more connected. It is the kind of place where neighbors wave, sunsets feel personal, and every day offers the peaceful rhythm of island living. Conveniently located approximately two hours from Miami, and within easy reach of Marathon’s private aviation hub at MillionAir, this home makes the Keys lifestyle more accessible than many imagine.
At 180 9th Street, mornings begin beautifully.m ...