Homes Don’t Sell by Chance. They Sell by Strategy.
In today’s real estate market, buyers and sellers are moving differently than they did even a few years ago. Buyers are searching online first, comparing homes quickly, watching every detail, and making emotional decisions before they ever walk through the front door. Sellers, in turn, need more than basic exposure. They need strategy, storytelling, pricing intelligence, skilled negotiation, and a clear plan designed to attract the right buyer at the right time.
That is where experienced, modern real estate representation matters.
 
 
With 29 years of real estate experience, I understand that buying or selling a home is not just a transaction. It is one of the most important financial decisions a person can make. Every detail matters — from pricing and presentation to contract terms, inspections, timelines, negotiations, disclosures, financing, appraisals, and closing. My role is to oversee those deta ...

Price Reduced: Waterfront Living in Key Colony Beach
Make an appointment to see this Property Virtually or in Person 305-395-0814
Has anyone shown you what your home's true value looks like in today’s market?
Coldwell Banker Schmitt is pleased to present a newly reduced opportunity at 180 9th Street, Key Colony Beach, FL 33051.
Offered now at $1,211,000, this waterfront residence captures the lifestyle so many buyers come to the Florida Keys to find: boating, relaxation, community, and easy access to open water.
Key Colony Beach has a special way of making life feel slower, softer, and more connected. It is the kind of place where neighbors wave, sunsets feel personal, and every day offers the peaceful rhythm of island living. Conveniently located approximately two hours from Miami, and within easy reach of Marathon’s private aviation hub at MillionAir, this home makes the Keys lifestyle more accessible than many imagine.
At 180 9th Street, mornings begin beautifully.m ...

The Florida Keys real estate market is unlike anywhere else. Buying here means understanding more than just price—it’s about boating access, insurance costs, rental regulations, and storm readiness.
That’s why local representation matters. Knowing each neighborhood, water access, and market value can make all the difference in finding the right property at the best price.
A new listing has just hit the market, and opportunities like this don’t last long. If you’re thinking about owning a piece of paradise, I’d be honored to guide you every step of the way.  Click HERE to View The Details https://bit.ly/4vH2TsC
Ready to explore what’s available? Let’s connect. Lela 305-395-0814  ...

Florida Keys Real Estate Market Update – April 2026
Lela Ashkarian, PA, ABR, CRS, GRI, epro
305-395-0814
www.SearchFloridaKeysHomes.com 

More Inventory, More Opportunity… But Still a Timing Market
 
If you’ve been watching the market in Marathon, Key Colony Beach, and Duck Key, you’ve probably felt it. Things are shifting, but not dramatically.
The market is becoming more strategic. And if you understand what’s happening beneath the surface, there’s a real opportunity right now.
What the National Market Is Saying (And Why It Matters Here)
Across the country, inventory is improving, and buyers are gaining a bit more leverage. At the same time, affordability is still tight, and mortgage rates remain unpredictable. 
The same pattern is also evident in the Florida Keys, but with a distinctly luxury dynamic.
The Florida Keys Reality: A Lifestyle-Driven Market
 

Real estate in the Keys does not behave like most marke ...

Your Home Might Be Worth More Than You Think — Let’s Find Out Together.
Lela Ashkarian, PA, CRS, GRI, E-Pro Elite International President's Circle
305-395-0814
Florida Keys Luxury Market Update: What Buyers & Sellers Need to Know in 2026
 
The Florida Keys luxury real estate market has entered 2026 with a compelling mix of opportunity, shifting dynamics, and continued demand.
Across the Keys, luxury sales ($2.1M+) remain steady, with 39 transactions compared to 38 during the same period last year. While that appears stable at first glance, the deeper data reveals a market that is evolving.
Prices Are Rising—But So Is Strategy
Average sale prices have increased significantly, with the overall Keys-wide average reaching approximately $4.2 million, up over 31% year-over-year. The Middle Keys, in particular, experienced dramatic growth, with price increases exceeding 100%.
At the same time, buyers are becoming more strategic:
Sale-to-original list pri ...